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5 Easy Ways to Use Chatbots for Business
Chatbots have become huge in the media and business over the past year. People often talk about them as if they will change the world, but what are they exactly? Are they going to replace every customer service employee in a company? Or is it a new way of making simple conversations easier than ever before? They are probably neither. But before we look at some easy ways to use chats for businesses, let’s look at what chatbots truly are.
What are Chatbots
A chatbot is a software application designed to simulate conversations with human users over the internet. They are typically used in support settings, but may also be deployed as an interactive marketing tool or personal companion. Some implementations can capture a lot of potential benefits of having an intelligent conversational agent intercede between your brand and customers.
Easy ways to use chatbots for business
1. Customer Engagement
Chatbots are a great way to increase customer engagement. They can be used to answer simple questions, update customers on the status of their orders, warranty information, shipping details, and even help them find products they’re looking for.
But chatbots aren’t just for answering questions–they can also be used to make suggestions or recommendations based on what you’ve previously purchased or searched for. For example, if you buy a pair of shoes from Amazon, then later that day when you’re browsing through the website again, it might suggest other shoe brands that might interest you based on your previous purchase history.
One way by which chatbots have been creating engagement for customers is the Fandango Facebook Messenger. The Fandango Facebook Messenger bots let you watch movie trailers and find available trailers for the week.
2. Avenue to collect Customer Data
One of the ways to use chatbots for business is for customer data collection. Chatbots are a great way to collect customer data. They can be used to gather information about your customers’ preferences, what they like about your product and service, and more. This information or data can help you know the areas of your products or services that need improvement because you can not rely on information from middle managers. In this way, this information can help create reports for senior management to review on a weekly or monthly basis to see if your business is improving.
When you use a chatbot, the first thing the customer does is fill out a form with their name and email address. This allows you to build an email list of people who have interacted with your chatbot. You can use this list later on when you want to send out promotional offers or newsletters.
3. Online Ordering
Online ordering is the future, and it’s here to stay. But what if you integrate a chatbot that can help customers place an order within seconds? Thereby helping them navigate the menu, make suggestions and recommendations, and even pay for their meal.
That’s exactly what chatbots are for: making online ordering easier, faster, and more fun. And they’re not just limited to ordering food–they can help you buy anything from concert tickets to books.
The Nike StyleBot is a good example of a bot that helps customers with their online ordering. StyleBot is an AI chatbot that allows customers to find shoes based on their preferences through product recommendations. With the integration of a chatbot in their business, Nike was able to increase their Click Through Rate (CTR) by 12.5 times.
4. Scheduling a Meeting
Integrating scheduling chatbot is another way to use a chatbot for your business. Have you ever tried to schedule a meeting with several people over email? It can be a real pain to coordinate the date and time, as well as who’s bringing what. If you are tired of spending so much time organizing meetings, it may be worth considering a chatbot that focuses on finding an optimal meeting period that works best for all parties involved.
This is exactly the main function of a chatbot! — a chatbot that helps you schedule meetings between several people by having them fill in their availability in just a few steps. This way you won’t have to ask “what day/time would work for you?” again. The process is simple and straightforward and it utilizes some great automation techniques.
Exceeds.ai plays a vital part when it comes to customer engagement and follow-up. This tool uses a chatbot to capture leads and schedule meetings with prospective customers. So, you do not have to send them an email or chat
5. Payment Process
Chatbots are great because they allow anyone to make a payment without having to go through the hassle of logging into their bank account or finding their credit card number.
Users simply need to enter their credit card information in a chat window, and they can pay at any time. This is especially useful for businesses that have large customer bases and want to save their employees’ time by taking care of payments on their own.
A good example of a payment gateway that uses chatbots for payment processes that you can integrate your business with is Paypal. Paypal offers an AI-powered chatbot, and it can run through Facebook messenger. This chatbot can ask your customer nearly all questions about their accounts and payment processes. It can also cover refunds and can help the user check the status of a refund or request a new one.
If you are a business looking to improve your strategy in your customer service department, we could help implement automation tools and many more tools like chatbots to help you improve your productivity, and ultimately make better business decisions.
At Garrick Solutions, we provide a variety of solutions in Robotic Process Automation (RPA), Resource Management, Cybersecurity Assessments, Business Process Improvements, and consultancy services to assist businesses in their growth.
Contact us today for a chat about how to use technology strategically to grow your business.
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