3 Ways Robotic Process Automation Can Help You With Your Marketing Strategies.
One of the biggest challenges for small businesses is keeping up with the change in technology and its effect on their business. Many small businesses may not realize that they could benefit from using Robotic Process Automation for their marketing strategy. This type of approach can help businesses increase efficiency, improve customer service, and lower costs in many ways.
But wait a minute! Before we look at the ways robotic process automation can help you in your marketing strategy?
Let’s look at the meaning of robotic process automation.
What is Robotic Process Automation?
Robotic process automation (RPA) is a form of business process automation technology based on software robots (bots) or artificial intelligence. It helps simulates and perform human activities, allowing your employees to focus on more important tasks such as interacting with customers or improving strategies to grow your business. For example, Software bots can automate time-consuming tasks like invoice processing, payroll, purchasing, and so on.
When you think of Robotic Process Automation, see it as an efficient and productive way to handle tasks within a short time. This software can help you save money by potentially reducing your headcount; helping you scale your business quickly; and having your employees perform more added-value functions such as analysis and looking into report findings.
RPA tools differ from other system applications in that they allow data to be handled in and between multiple applications, for instance, receiving an email containing an invoice, extracting the data, and then typing that into a bookkeeping system.
For example, SS&C Blue Prism Document Automation helps turn handwritten documents into information that can be easy to read. This extraction tool helps you spend less time re-typing. With an average accuracy of over 98%, outperforming what an individual can achieve
What are some examples of automation software;
These include UiPath, Robocorp, OpenAi, and PyCharm.
UiPath: They offer RPA technology that is extremely easy to use, configure, learn and manage. These are applicable to health, insurance, manufacturing, IT, finance, HR, and the public sector. Using UiPath Apps can help you to build apps for your automation. A simple drag-and-drop interface lets you model data and store business data right in the app.
RoboCorp is an open-source platform for building and deploying software robots, also known as “bots” or “digital assistants.” The platform allows developers to create custom bots that can automate various tasks, such as data scraping, file management, and website testing.
OpenAI is known for developing several cutting-edge AI technologies, such as GPT (Generative Pre-trained Transformer) models for natural language processing and DALL-E, an AI system that can generate images from textual descriptions.
In addition to research, OpenAI also provides AI tools and resources to businesses, such as the GPT-3 API, which allows businesses to access the GPT-3 language model for their projects. OpenAI is committed to advancing the field of AI while also ensuring that it is used ethically and responsibly for the benefit of society.
Ways Robotic Process Automation Can Help You With Your Marketing Effort
Many skills are needed in marketing but communication plays a vital aspect in marketing. Communication is one of the most important aspects of marketing, and it can be used to build trust and rapport with your customers. An effective communication channel is important for every business.
Effective communication is about more than just having a message that’s delivered. It’s also about how it’s delivered and who has access to it. As an organization grows, there will be a point in time when your manual ways of communicating with customers such as phone calls, sending personalized emails, and one-on-one chatting will no longer be efficient and productive.
An automated system of communication in the area of sending emails through automation, social media, and messages can help you in your marketing strategy. This helps businesses improve the quality of their customer interactions by allowing them to send automated messages without having to manually enter data into a computer. As seen in tools like Hubspot Marketing Software, you can bridge the gap between you and your customer through automated messages. This tool allows you to create blogs social media posts and manage interactions with customers. Also, you can create personalized email campaigns for hundreds to thousands of customers while you focus on other areas of your marketing goals.
2. Extracting data, consolidating and Data Management
Have you ever thought of how top brands like Amazon and eBay manage their day-to-day customer records? Well, it’s not just rocket science but simple automation implementation.
Data management is an important part of marketing. It helps brands create a better customer experience and understand their audience. Because of this, your business must use automation tools to manage your data in order to stay competitive in the market.
But why use automation for data management in your marketing strategies?
Automated systems save time, money, and the resources needed to employ more staff to handle these tasks; they allow you to focus on what you do best—creating and selling your products and services. And with software like Amazon Web Service, you can analyze your data using analytic software, and store your data in the cloud thereby reducing the time spent by humans to manually analyze your data.
Need help managing information? GarrickSolutions can help you manage your data through automation. We apply algorithms to data and make your information easy to manage. Learn more about our service here.
3. Competition Monitoring
Whether you are a salesperson or a business owner, monitoring your competitor is pivotal for your marketing strategy. You need to understand who your competitors are and the strategy they are using. Mere reading through their website and online store can be time-consuming and difficult to analyze before implementing your strategy.
Using automated technology to monitor what your competitors are doing, from their behavior, product prices, and marketing strategies and techniques. This will help you obtain competition knowledge, re-organise your marketing strategy, change prices properly, and boost profitability when competitive behavior changes.
IntelligenceNode is a competition monitoring tool that uses simple automation implementation to monitor the price of your rivals. This tool helps brands to monitor competitor prices and optimize product prices accordingly.
Other Robotic Automation Process you can use for marketing strategies include:
Perform ad copy extracts from search engine results based on specific keywords: Writing copy ads by manually placing keywords can be time-consuming especially when you are working on other marketing areas. But today RPA can help you with your ad copy extracts. Tools like Copy.ai can help you write effective copy extracts by automatically placing specific keywords on your ad copy.
Create automation that combine several ad copy keywords into headers and descriptions for Google Paid Ads: Creating Google Paid Ads can be much easy with automation. You don’t have to spend much time thinking about how to place your keywords into headers and descriptions. Automation tools can help you with your keyword placement into headers and descriptions to help you with your marketing strategy. Copy.ai is a free Google ads generator to maximize your marketing strategy. The free Google Ads generator will give you a bunch of ideas based on your query and the keywords used.
Perform website scraping on article or industry websites for relevant keyword articles and phrases: Website scraping can be an effective marketing strategy for you to find out relevant keywords other companies are using for you to gain popularity. Using such keywords in your website can help in your page ranking on Google and other platforms. SEMRush is an automation tool that can help you in scrapping relevant keywords for your marketing efforts. This tool allows you to monitor keyword usage of industry websites for relevant keywords
Creating automation that consolidate industry information from publications or subscriptions: Having access to Consolidated industry information is one of the key ways to strengthen your marketing strategy. With automation, you can generate industry information from publications in the right format for easy usage. You no longer have to wait for several hours and days to prepare information.
Creating automation that look for specific keywords and extract the websites that are competing with Google paid ads for those keywords: Looking for top-rank websites can be difficult, especially when searching through Google search. With automation, you not only going to have access to specific keywords but the list of websites ranking high and those competing with Google paid ads for those keywords. This will enable you to strengthen your decisions on the relevant keywords to use for your marketing strategy.
Do you have an outdated, manual process that could be done more efficiently with robotic process automation? At Garrick Solutions, we perform automation processes in all areas of your business. Our automation process is cost-effective allowing you to grow your business in other areas.
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